Fourth function of the Business Growth OS

Move recurring decisions off email - onto auditable workflows.

IF-THEN rules on live metrics, with success / failure status, failure alerts and a run-history drawer - so the playbook actually runs, every time.

Replace ad-hoc Zapier scripts and tribal-knowledge spreadsheets with workflows that read from the same metric layer as Revenue Truth and GTM Intelligence.

Four capabilities. One run history.

Every trigger, condition and action is versioned and auditable - so you can explain exactly why a workflow ran, or didn't.

IF-THEN rules on live metrics

  • Plain-English trigger builder - no JSON, no scripts
  • Conditions read from the reconciled metric layer
  • Actions fan out to Slack, email, CRM and ticketing
  • Versioned with diffable history and rollback

Success / failure status

  • Every run reports success, failure or partial with a baseline
  • Pin success-rate tiles to your dashboard
  • Compare against your own historical baseline
  • Status feeds the daily Signals digest

Failure alerts

  • Configurable thresholds for streaks and burst failures
  • Routed to Slack, email or PagerDuty with severity
  • Auto-mute during planned maintenance windows
  • One click to mark a failure as expected and update the baseline

Run-history drawer

  • Filter runs by status, trigger, time window or owner
  • Inspect the inputs, outputs and metric snapshots for every run
  • Export run logs for audit and post-mortems
  • Tie any run back to the Signal or experiment that triggered it

How it works

Workflows read from the same connectors that power Revenue Truth and GTM - no glue code, no parallel orchestration tool.

01 · Build with plain English

Pick a metric, a threshold and an action - the OS turns it into a versioned workflow.

02 · Run on live metrics

Conditions evaluate continuously against the reconciled metric layer with full lineage.

03 · Observe and adjust

Run-history drawer, failure alerts and baselines make it obvious when a workflow needs tuning.

From Growth to Enterprise - tiered coverage

Growth ships a starter rule library and Slack actions. Scale adds failure alerts and baselines. Enterprise unlocks unlimited workflows, custom actions and SSO-scoped run-history export.

Automated actions can affect production systems. Review high-impact workflows with your engineering and operations teams before enabling them.