A disciplined experiment loop tied to Revenue Quality.
ICE backlog, impact simulator, guardrails and a feedback loop - so product, growth and finance commit to the same bets and measure them the same way.
Replace standalone experiment platforms and idea-collection spreadsheets with one loop that scores ideas against retention and revenue quality before they ship.
Four capabilities. One loop.
Backlog, simulation, guardrails and feedback - tied to the same metric layer as Revenue Truth and Finance.
ICE backlog board
- Kanban backlog with Impact, Confidence and Ease scoring
- Fuzzy search and faceted tag filters across hundreds of ideas
- Tie every card back to the Revenue Quality lever it moves
- Statuses sync to your planning cadence and stakeholder packs
Impact simulator
- Estimate retention, concentration and Revenue Quality lift pre-commit
- Calculation breakdown so finance can audit every assumption
- Driver-level filters to isolate the segment driving the lift
- Compare alternatives side-by-side before adding to the backlog
Guardrails on live experiments
- Pre-defined retention, NPS and gross-margin guardrails per test
- Auto-halt rules when a guardrail breaches its tolerance
- Run-history timeline with sample sizes and lift confidence
- Evidence packs feed the next investor and board update
Feedback loop
- Thumbs-up / down feedback on every recommendation
- Review panel summarises wins, dead ends and team votes
- Track recommendation acceptance rate over time
- Closes the loop between AI suggestions and shipped outcomes
How it works
Every idea is scored, simulated and tracked against the same metric layer used by Revenue Truth, GTM and Finance.
01 · Capture ideas
Drag ideas onto the backlog board, tag them and link to the Revenue Quality driver they target.
02 · Simulate impact
Run the impact simulator to estimate retention, concentration and quality lift before commit.
03 · Ship with guardrails
Live experiments enforce retention and margin guardrails - results flow back into the backlog and feedback panel.
From Growth to Enterprise - tiered coverage
Growth ships the ICE backlog and feedback loop. Scale adds the impact simulator and guardrails. Enterprise unlocks custom drivers, calculation audit logs and cross-portfolio experiment governance.
Impact simulations are estimates based on your connected data. Validate assumptions with your finance and product teams before committing to large experiments.