Attribution, Signals and benchmarks - tied to revenue, not vanity.
Multi-touch journeys, channel-to-campaign drill-downs, competitive Signals and configurable benchmark cohorts - all running on the same metric layer as Revenue Truth and Finance.
Replace the analytics, attribution and BI tabs your team opens every morning. One auditable GTM layer with the receipts to back every claim.
Four capabilities. One auditable layer.
Every GTM number is sourced, dated and clickable - so marketing, sales and finance stop arguing about whose dashboard is right.
Multi-touch attribution
- First, last, linear, time-decay and data-driven models side-by-side
- Channel drill-down to campaigns and funnel-stage conversions
- Other / Direct, sub-source and offline-touch reconciliation
- Deep-linked drilldown views you can share with your team
Signals & competitive events
- Competitor pricing, hiring and product-launch monitoring
- Severity, event-type and date-range filters with saved views
- Sorting + pagination across thousands of events
- Mark as resolved with historical context and trend charts
Configurable benchmarks
- Cohort builder by stage, ARR band, industry and geo
- Compare CAC, payback, win-rate and conversion against medians
- Live data from OpenView, SaaS Capital and Bessemer
- Pin benchmarks beside any KPI in the dashboard
Pipeline health overview
- Conversion-rate panels by stage with benchmark deltas
- Pipeline coverage, velocity and aging in one view
- Persona-based onboarding for Founder, CFO and Operator
- Industry templates seed your dashboards on day one
How it works
GTM Intelligence reads from the same connectors as Revenue Truth - no duplicate pixel stack, no parallel BI tool.
01 · Unify touchpoints
Web, ads, CRM, product and offline events resolve to journeys with consistent identity.
02 · Compare against benchmarks
Configurable cohorts pull in OpenView, SaaS Capital and Bessemer medians beside your own metrics.
03 · Drill into anything
Click any channel benchmark to see contributing campaigns, deals and funnel-stage conversion.
From Growth to Enterprise - tiered coverage
Growth ships last-touch attribution and a starter benchmark cohort. Scale adds multi-touch models and Signals. Enterprise unlocks data-driven attribution, custom cohorts and shareable deep links.
Benchmark medians are aggregated from public and partner sources. Confirm peer-set selection with your finance and RevOps teams before using benchmarks for external reporting.