Dashboard
Operator KPIs, weekly deltas, and action suggestions. Demo view only.
ARR+6.4%
$1.2M
NRR+2.1%
118%
CAC Payback-0.4 mo
9.5 mo
Pipeline Coverage-0.3x
2.5x
Cohorts (last 6 months)
Monthly cohorts with D30/D90 and ARPA. Demo only.
What changed this week
- Brand Search CAC improved 12% after query pruning.
- Trial-to-Activation dipped 1.8% (2-step setup friction).
- Expansion MRR +3.2% from annual uplift promo.
Action shelf
Shift $8k to Brand Search
Reallocate from low-ROI social ad set; expected CAC payback -0.6 mo.
Nudge stuck opps >14 days
Create tasks + send sequence to 7 accounts in Manufacturing.
Enable annual prompt
Add subtle modal on upgrade step; target +4% annual mix.